Text copied to clipboard!
Title
Text copied to clipboard!Search Engine Optimization SEO Specialist
Description
Text copied to clipboard!
We are looking for a Search Engine Optimization (SEO) Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve our website’s visibility on search engines, increase organic traffic, and drive qualified leads. This role requires a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization, and analytics tools.
As an SEO Specialist, you will collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are properly implemented across all digital platforms. You will conduct regular audits, monitor performance metrics, and stay current with the latest SEO trends and algorithm updates to maintain a competitive edge.
Key responsibilities include performing keyword research to guide content teams, optimizing website content and landing pages, executing link-building strategies, and analyzing website analytics to identify opportunities for improvement. You will also be expected to prepare detailed performance reports and present findings and recommendations to stakeholders.
The successful candidate should have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. A background in marketing, computer science, or a related field is preferred, along with hands-on experience using SEO tools such as Google Analytics, SEMrush, Ahrefs, and Google Search Console.
This is a great opportunity for someone who is data-driven, detail-oriented, and eager to make a measurable impact on a company’s online presence. If you are enthusiastic about SEO and want to work in a dynamic and collaborative environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement SEO strategies to improve organic search rankings
- Conduct keyword research and analysis to guide content creation
- Optimize website content, landing pages, and metadata
- Perform regular SEO audits and recommend improvements
- Monitor and analyze website performance using analytics tools
- Execute link-building campaigns and outreach efforts
- Stay up-to-date with search engine algorithm changes
- Collaborate with content and development teams to implement SEO best practices
- Track and report on SEO KPIs and ROI
- Identify and resolve technical SEO issues
Requirements
Text copied to clipboard!- Proven experience as an SEO Specialist or similar role
- Strong understanding of search engine algorithms and ranking factors
- Proficiency with SEO tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console
- Experience with website analytics and performance metrics
- Knowledge of HTML, CSS, and website administration
- Excellent analytical and problem-solving skills
- Strong communication and collaboration abilities
- Ability to manage multiple projects and meet deadlines
- Bachelor’s degree in Marketing, Computer Science, or related field
- Familiarity with content management systems (e.g., WordPress)
Potential interview questions
Text copied to clipboard!- What SEO tools are you most proficient in using?
- Can you describe a successful SEO campaign you managed?
- How do you stay updated with changes in search engine algorithms?
- What is your approach to keyword research?
- How do you measure the success of your SEO strategies?
- Have you worked with technical SEO issues? If so, how did you resolve them?
- How do you collaborate with content and development teams?
- What experience do you have with link-building strategies?
- How do you prioritize SEO tasks in a fast-paced environment?
- What is your experience with local SEO and mobile optimization?
